KN Magazine: Articles
This Crazy Writing Life: Dipping Our Toes In The Amazon Part Two — On Swimming Upstream...
In part two of our Amazon advertising deep dive, we unpack campaign architecture, custom vs. standard ads, bidding strategies, and the role of metadata in targeting. If you're ready to move beyond the basics and get serious about promoting your book, this is where the learning curve begins.
Covers
A great book cover is your first, and sometimes only, chance to make a professional impression. In this guide, Dale T. Phillips explores what makes a cover work, what can doom your book to obscurity, and how Indie authors can compete with the big publishers on visual appeal—and win.
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