KN Magazine: Articles
This Crazy Writing Life’s Conversation with Emma Boyer of Written Word Media
In this insightful conversation with Emma Boyer, Vice-President of Digital Operations & Author Relations at Written Word Media, Steven Womack explores how indie authors can successfully navigate book marketing. From giving books away for exposure to leveraging targeted digital platforms, Emma shares practical advice on overcoming the challenges of indie publishing and building momentum with readers.
This Crazy Writing Life: Amazon Ads Part Three–Don't Forget to Press the Clutch...
In this third installment on Amazon advertising, Steven Womack dives into manual ad targeting, explains the difference between keyword match types, and explores how to avoid getting lost in Amazon's massive category maze. If you're an indie author who wants to take the wheel, this is the roadmap.
This Crazy Writing Life: Dipping Our Toes In The Amazon Part Two — On Swimming Upstream...
In part two of our Amazon advertising deep dive, we unpack campaign architecture, custom vs. standard ads, bidding strategies, and the role of metadata in targeting. If you're ready to move beyond the basics and get serious about promoting your book, this is where the learning curve begins.
This Crazy Writing Life: Dipping Our Toes In The Amazon Part One — Beware The Piranhas!
In part one of “This Crazy Writing Life,” we dive into the complexities of advertising on Amazon, focusing on the platform's ad options, bidding strategies, and tips to boost your indie-pubbing success. Buckle up—it's a wild ride.
This Crazy Writing Life: Okay, Let’s Talk About The 800-Pound Gorilla: Marketing
A bold statement: I'd rather write five novels than market one. Here's a dive into the necessary evil of book marketing for indie authors and the principles to guide your marketing journey.
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