Crafting Killer Back Cover Copy

By Lois Winston

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How do most readers buy books when they’re not searching for a specific title or author? They either scroll through an e-tailer site or stroll around the aisles of a bookstore. Either way, the first thing that will catch their attention is a book’s cover. In a bookstore, the reader picks up a book, flip it over, and reads the back cover copy. On an Internet site, the reader scrolls to the book’s description. 

The primary goal of back cover copy is to act as a tease. If the tease works, the reader flips to the first page or clicks on the sample to read a few paragraphs or pages. If she likes what she’s read, she’ll buy the book. If those first few paragraphs or pages don’t grab her, she continues to scroll or stroll. The back cover copy is the first step in whether a reader decides to buy a book. That’s why back cover copy is so important. It’s meant to whet the reader’s appetite and hook a potential customer. 

Back cover copy should consist of one or more short paragraphs that describe the main plot and main protagonist(s) in a book. If you’ve ever queried an agent or editor, it’s like the section of the query letter that describes your book. Sometimes, an editor may even use the author’s query blurb—with or without a few tweaks—for the back cover copy.

So what should go into back cover copy, and what should you omit? First, you want to include enough information to pique the reader’s curiosity about the book. That means giving an indication of the overall story arc and the main character(s). Who are these people you’ve written about, and what is it about them that will make a reader want to care about them, their world, their relationships, and their problems?

That sounds like an overwhelming task to accomplish in a few short paragraphs, but it’s quite easy if you rely on GMC—goal, motivation, and conflict. GMC is not just for plotting a good story and creating compelling characters. Nailing down characters’ GMC provides an author with a toolbox for creating every other aspect of the book—from the query to the synopsis to the novel to the back cover copy.

Step 1: Define Your Main Character

Use a few adjectives and a noun to define your main character. Be specific. These few words will tell exactly who your character is. This gives you a framework from which to work.

For example, in Love, Lies and a Double Shot of Deception the heroine is described as a “poor little rich girl.” The book is a heart-wrenching romantic suspense. Therefore, the back cover copy is crafted to evoke an emotional response in the reader.

In my Anastasia Pollack Crafting Mystery Series, my protagonist is a “reluctant amateur sleuth.” Since mysteries are plot driven, I created back cover copy that speaks to the cataclysmic upheaval in Anastasia’s life which propels her into solving each mystery.

Step 2: Define Your Main Character’s Internal and External Goals, Motivations, and Conflicts

Every book must have a balance of plot and characterization. External GMC speaks to plot. Internal GMC speaks to characterization.

For each of your main characters, answer the following questions: 
1.  What does your character want?
2.  Why does he/she want it?
3.  What’s keeping him/her from getting it?

Do this for both the external (the plot) and the internal (the characterization) GMC. Keep each answer to one sentence. When you’re finished, you’ll have six sentences, three that speak to plot and three that speak to characterization.

Avoid unnecessary description. No one buys a book because the heroine is a redhead. Include setting, occupation, and other specifics only if they’re pertinent to the plot and main characters. 

For example, in Assault with a Deadly Glue Gun, the first book in my Anastasia Pollack Crafting Mystery Series, the back cover copy doesn’t mention that the book takes place in New Jersey because it doesn’t matter. However, it does mention that Anastasia is a magazine crafts editor. Why? Because Anastasia discovers the murder victim sitting in her cubicle—glue gunned to her chair. If I didn’t mention Anastasia’s occupation, the circumstances of the victim’s death wouldn’t make any sense.

In Love, Lies and a Double Shot of Deception, I don’t mention Emma’s occupation in the blurb because it’s not relevant. I do mention that the story takes place in Philadelphia because the city plays an important role in the story.

Step 3: Define Other Essential Characters

Back cover copy will often, but not always, mention two or three characters because they’re essential to giving the reader an indication of what the story is about. This will vary depending on the genre and plot. Sometimes only one character is mentioned. If other characters play essential roles in your story, repeat Steps 1 and 2 to define their GMC. You probably won’t use all the information on these characters in crafting the blurb, but writing the information out will help you decide what’s important to include and what you can omit in crafting your back cover copy.

Step 4: Voice

The final component of your back cover copy is voice. Describe your book in a voice that matches the voice of your novel. Look at the examples at the end of this article. Love, Lies and a Double Shot of Deception is an emotionally driven romantic suspense, A Crafty Collage of Crime is a humorous mystery. The voice used in each is different. If you haven’t incorporated the voice from your book in your answers to the GMC questions, go back and tweak the sentences. 

It’s important for the reader to be able to determine whether your book is a romantic comedy versus a romantic suspense or a cozy mystery versus a police procedural. You want to meet reader expectation from the very beginning. Readers usually like surprise plot twists, but they don’t want to be tricked into buying a book that purports to be one genre, only to find it’s a completely different genre.

As a side note, cover art should also convey the tone of your book. The cover art and back cover copy should complement each other.

Step 5: Put it All Together

Look at the sentences you’ve created. Depending on the genre, you may or may not use all the sentences you’ve written to develop your back cover copy. Some back cover copy works well as one short paragraph. Most require two, three, or four paragraphs. Choose the sentences that best convey your story. String them together to create your back cover copy, fleshing the paragraphs out with any other pertinent information you believe is essential to hook the reader. Your paragraphs should be tight, concise, and free of unimportant details. Your goal is to make the reader want to flip to the first page of your book to read the opening paragraphs, then head to the cash register or click the Buy Link.

Samples of Back Cover Copy

Humorous cozy mystery:

A Crafty Collage of Crime

Killer Nashville Silver Falchion Award for Best Comedy

Wherever crafts editor and reluctant amateur sleuth Anastasia Pollack goes, murder and mayhem follow. Her honeymoon is no exception. She and new husband, photojournalist (and possible spy) Zachary Barnes, are enjoying a walk in the Tennessee woods when they stumble upon a body on the side of a creek. The dead man is the husband of one of the three sisters who own the winery and guest cottages where Anastasia and Zack are vacationing.

When the local sheriff sets his sights on the widow as the prime suspect, her sisters close ranks around her. The three siblings are true-crime junkies, and thanks to a podcaster who has produced an unauthorized series about her, Anastasia’s reputation for solving murders has preceded her to the bucolic hamlet. The sisters plead for her help in finding the real killer. As Anastasia learns more about the women and their business, a host of suspects emerge, including several relatives, a relentless land developer, and even the sisters themselves.

Meanwhile, Anastasia becomes obsessed with discovering the podcaster’s identity. Along with knowing about Anastasia’s life as a reluctant amateur sleuth, the podcaster has divulged details of Anastasia’s personal life. Someone has betrayed Anastasia’s trust, and she’s out to discover the identity of the culprit.

Emotionally driven romantic suspense:

Love, Lies and a Double Shot of Deception 

Life has delivered one sucker punch after another to Emma Wadsworth. As a matter of fact, you could say the poor little rich girl is the ultimate poster child for Money Can’t Buy Happiness—even if she is no longer a child.

Billionaire real estate stud Logan Crawford is as famous for his less-than-platinum reputation as he is his business empire. In thirty-eight years, he’s never fallen in love, and that’s just fine with him—until he meets Emma.

But Emma’s not buying into Logan’s seductive ways. Well, maybe just a little, but she’s definitely going into the affair with her eyes wide open. She’s no fool. At least not anymore. Her deceased husband saw to that. Besides, she knows Logan will catch the first jet out of Philadelphia once he learns her secrets.

Except things don’t go exactly as Emma has predicted, and when Philadelphia’s most beloved citizen becomes the city’s most notorious criminal, she needs to do a lot more than clear her name if she wants to save her budding romance with the billionaire hunk someone is willing to kill for.

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USA Today and Amazon bestselling and award-winning author Lois Winston writes mystery, romance, romantic suspense, chick lit, women’s fiction, children’s chapter books, and nonfiction. Kirkus Reviews dubbed her critically acclaimed Anastasia Pollack Crafting Mystery series, “North Jersey’s more mature answer to Stephanie Plum.” In addition, Lois is a former literary agent and an award-winning craft and needlework designer who often draws much of her source material for both her characters and plots from her experiences in the crafts industry. Her most recent release is Sorry, Knot Sorry, the thirteenth book in her Anastasia Pollack Crafting Mystery Series. Learn more about Lois and her books at www.loiswinston.com where you can also sign up for her newsletter and follow her on various social media sites.

Name that Song…Just Don’t Use the Lyrics

By Judy Penz Sheluk

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Yes, I know, Stephen King makes it look so easy with his habit of using song lyrics in his novels. But here’s a head’s up: He’s a world-renowned bestselling author, so most songwriters are going to be more than okay with granting permission. They get recognition from a very recognizable name, and he gets to use their words: a win-win. Besides, he’s got money, and plenty of it, if he needs to come up with some cash. Odds are if you’re reading this, you’re not a world-renowned, bestselling author, and you’re not filthy rich. I know I’m not.

Which brings me to the point of this article. Can you, as an author, quote song lyrics in your novel or short story? The short answer is “No.” Song lyrics are copyrighted, and quoting any copyrighted material requires permission. Just flip to the copyright page of any novel on your bookshelf to find an example of a statement saying just that.

Of course, there is something called the “fair use” clause. For an 85,000-word novel, quoting a sentence or two likely falls under “fair use.” For music, however, where the entire piece is a few verses long, the prevailing wisdom is that you will absolutely need permission from the songwriter, record label, and who-knows-who-else, to quote as little as a single line. Even attribution of the lyric and copyright to the songwriter/artist is not enough. And we live in an increasingly litigious society.

Of course, there are exceptions. If a song is in the public domain, then copyright law no longer applies. Here’s a handy dandy list of songs in the public domain: https://www.pdinfo.com/public-domain-music-list.php. 

Another exception would be when a common expression is used in lyrics. For example, if a song included the lyric, “People like him are a dime a dozen,” and you wrote something like, “Chad was like that song, SONG TITLE, where people like him were a dime a dozen,” you should be okay, because that’s a common expression, and not something unique to the writer. You can also reference, by name, any song title without fear of reprisal. That’s because titles, whether a book, movie, or song, cannot be copyrighted.

It’s also acceptable to imply a song lyric. I'll use my story, ‘Goulaigans,’ which appears in the anthology Heartbreaks & Half-truths, as an example. The story is set in a much-fictionalized Goulais River, a small town in northern Ontario on the shores of Lake Superior. Here’s a snippet of the dialogue (and if you’re unfamiliar, or just want a reminder, here’s a link to Lightfoot’s song: https://www.youtube.com/watch?v=PH0K6ojmGZA).

Laura’s body washed up on shore three days later, about a mile from the old Donaldson place.

“Whatever happened to Superior not giving up its dead?” Tucker asked me. We were sitting in my cabin, sipping on twelve-year-old whiskey. Now that Laura was gone, we could be friends again. Or at least pretend to be.

My mind replayed the lyrics to the Gordon Lightfoot song, The Wreck of the Edmund Fitzgerald. It was a favorite on the radio up here, seeing how the Fitzgerald sank in 1975, not ten miles from Whitefish Bay.

“I think that’s only in November,” I said. “It’s August…there was no fella with a beard, was there?”

And on that note (clever, don’t you think, the musical reference?), I’ll sign off.

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About the author: A former journalist and magazine editor, Judy Penz Sheluk is the bestselling author of two mystery series: The Glass Dolphin Mysteries and Marketville Mysteries. Her short crime fiction appears in several collections, including the Superior Shores Anthologies, which she also edited.

Judy has also written two how-to guides to publishing. Finding Your Path to Publication: A Step-by-Step Guide was the Winner of the 2024 Killer Nashville Silver Falchion Award for Best Nonfiction. The follow-up to that book, Self-publishing: The Ins & Outs of Going Indie, provides an insider’s insight into the world of self-publishing. 

Judy is a member of Sisters in Crime, International Thriller Writers, the Short Mystery Fiction Society, and Crime Writers of Canada, where she served on the Board of Directors, most recently as Chair. 

Drop the Pen! What Every Writer Should Know About Real Police Work

Stop Making Real Cops Cringe

By D.L. Williams

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I met my wife at a murder trial. She was a journalist covering the hearings of a man who’d blasted a guy and his girlfriend for stealing his favorite gun, and I was a detective who’d worked on the case. I wasn’t the lead in that investigation, but I’d found the bullets matching the caliber fired from the murder weapon, along with a picture of the suspect holding his treasured “street sweeper” shotgun in his best gangland tough-guy pose, while helping out on the search warrant. 

I remained composed during cross examination when I spotted her from the witness stand, but she was flipping gorgeous. It took concentration to testify about the laundry-piled, old shoe-smelling closet where I’d found the ammunition and photograph, all while thinking about those eyes and the cute way her hair was tucked behind her left ear. Police work can be so rough.

Hollywood makes it seem like detectives hang out after their testimony to watch the drama through the remainder of the trial, but reality is that caseloads generally demand we go back to work on that stack of other cases waiting on our desks. That day, however, I stuck around, hoping for a chance to meet the woman taking notes in the second row. She was the consummate professional, however, and would have little to do with a cop involved in a case she was covering. It worked out, though. Sometime later we had lunch…and grandkids. 

Recently we were watching a mystery on one of the streaming services. It was more cozy than thriller, not our usual fare, but we like the lead actress from previous series and decided to give it a try. The storyline follows a civilian employee working for a metropolitan police department who solves a murder case by scrutinizing a conspiracy board when all the cops had gone home for the night. Think of a brilliant but flawed Matt Damon staring at a wall of math while holding a push broom, the only one able to solve the equation in Good Will Hunting. 

The show was fine until the middle of the second act when the protagonist was chastised by her detective mentor for taking items out of an evidence locker without permission, ferrying them to her own home so she could have a closer look, and then allowing her precocious ten-year-old son to help her sift through said evidence to get his take on things. The only question for my wife and I at that point was who was closer to the remote. 

Last year I was asked to read an Advance Review Copy for a mystery/thriller author. The story involved a street-savvy investigator, yet the protagonist routinely performed in ways that made him appear naïve. One glaring instance had him realizing his gun had been stolen, and he presumed the murderer was now in possession of his one and only available weapon. Despite this, he continued on to confront this shadowy menace without backup or a weapon of any kind. We get it; he’s a tough guy who doesn’t need any help and moves faster than bullets. He’s also an idiot. 

That kind of decision is counter to any logical response, yet the character had been nothing but disciplined and well trained up to that point. He was not thinking like a cop anymore, and many regular readers of mystery or real-life criminal justice professionals would raise an eyebrow and move on to the next book in the To Be Read pile. 

Readers and viewers may suspend some disbelief over iffy police or investigative practices for a cozy mystery, less so for darker thrillers, and not at all for police procedurals. It’s perfectly fine to fudge a bit while creating red herrings and crafting unusual characters. What is not okay is to simply omit or obscure good procedure for lack of research or to spackle over a plot hole. Frankly, it comes off as lazy, unimaginative, or a bit desperate. 

Oftentimes this creates work that feels like a copy of a copy, as if the writer learned all they know about police work from other writers of mystery or from watching old cop shows—lots of “just the facts, ma’am,” and “ten-fours,” but very little in terms of well-researched practice. 

This would never fly in historical fiction. Readers of that genre demand well-researched details in novels and films, and they tend to be something of experts themselves when it comes to a specific historical period. Writers of mysteries and procedurals should rise to at least that level of expectation when it comes to their own projects. 

You don’t have to be a beat cop or detective to write good mysteries, but you owe it to the story, your readers, and your own reputation to better understand the culture and practices involved. Unconstitutional searches and seizures, derivative suspect interrogations, and clueless practices by experienced professionals scratch across prose like a record needle bouncing over vinyl tracks. 

Of course, that may be exactly what you had in mind if you’re developing a sinister or incompetent cop character. You may want to portray a detective as inept or corrupt, in which case folding an unconstitutional search or an abusive interrogation into the storyline may be just the direction you need to take. Even then, I encourage writers to cultivate an understanding of how cops think, the mindset of predators, and basic victimology. The result will be more nuanced and compelling character arcs.

I hear from writers across the country asking questions about specific passages in their stories, and I’m always honored to discuss ideas on how they can generate more authenticity into their works in progress. They often lament what they perceive as a lack of resources for learning more about police practices and culture. Many have a great premise but no clear direction on how to make the story ring true. 

There are many books on the subject of professional police work and best practices in criminal investigations. My suggestions for getting started include Criminology Goes to The Movies (Nicole Rafter and Michelle Brown), Walk the Blue Line (James Patterson), and Malicious Intent: A Writer’s Guide to How Murderer’s, Robbers, Rapists and Other Criminals Behave (Sean Mactire). 

Additionally, I encourage you to explore writing conferences offering speakers on topics related to the mystery genre. Time and finances for travel don’t need to hold you back. There are several online seminars devoted to teaching real police work for authors. Writers’ Police Academy, for example, offers an online version of their in-person conference. Better yet, go directly to the source. 

You may already know a cop or have access to one by a degree or two of separation. Set up coffee or lunch and pick that officer’s brain about scenes you’re crafting. Certainly, ask them questions pertaining to your plot, but I encourage you to take things a step further once you’ve developed some rapport. At that point you can try to open them up about their scariest day, a case they’re most proud of, or how they came to the profession. You’re likely to be amazed, and your notebook is going to be filled with new, adventurous ideas on where your story or series can go next. 

Consider riding along with a local police or sheriff’s department. Many agencies welcome members of the community to ride out with a patrol officer or deputy, allowing you to see, hear, smell, and sense real police work up close. The officers picked for such assignments tend to be more experienced, and most have demonstrated a willingness and ability to talk about their profession in vivid and frank terms.

Explore a citizen’s police academy if you want an even more immersive experience. This is a modified version of a real academy where you get hands-on experience with forensic techniques, clarity on constitutional concerns related to policing, a sampling of various services offered by the department, and some self-defense and firearms training. You’ll have a ball, make new friends, and add experts to your writing network.

I was an English Lit major, which means I wrote good police reports (extra points if I could work in a metaphor). It also means I will forever be in awe of great writing. I feel kinship with and reverence for storytellers and want each of us to rise beyond our own perceived abilities. The expectation I hold for myself is that I will treat our craft with the same discipline as a surgeon would for medicine or a dancer for music. That means we’re in a practice, where we acknowledge we will never learn enough, yet we can never stop trying to learn more. 

Writers shouldn’t prescribe paths for other writers. Voice is all about telling our stories in our own cadence and combinations. That said, I’m asking you to honor my former profession by learning about it, then honor yourself and your work by weaving what you’ve learned into extraordinary stories we celebrate and remember. Onward!

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David “D.L.” Williams is a public safety veteran with assignments including paramedicine, patrol in high-need areas, helicopter rescue, mental health liaison, and violent crime investigations as a detective. During his thirty-year career, Williams was twice named Officer of the Year by the Fraternal Order of Police, and he has been recognized by Rotary Club, the American Legion, and the National Coalition Against Sexual Violence for his work with families and children in crisis. He now teaches criminology at the University of Arkansas, and he is the bestselling author of Fighting for Her Life: What to do When Someone You Know is Being Abused and Textbooks, Not Targets: How to Prevent School Shootings in Your Community. He and his family have settled in the Ozark Mountains where they offer a haven for donkeys and horses who previously endured a rough life.