This Crazy Writing Life: When Publishing Throws You A Curve Ball—Again—And The Scammers Circle Above

By Steven Womack

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We plan; God laughs.

In last month’s episode of This Crazy Writing Life, I told you the long, epic saga of a novel that my writing partner, Wayne McDaniel, and I wrote nearly a decade ago; a book called Pearson Place. The novel is based on/inspired by a true-life fact: Pearson Place is real.

Located in Queens, it’s a four-story warehouse that takes up an entire city block. This massive warehouse in the middle of one of Queens’s most industrial areas is the repository of every piece of evidence collected in every investigation of every crime by the New York City Police Department going back decades.

The stuff in there gobsmacks the imagination. Every illegal drug ever synthesized or grown; every weapon you could ever imagine using in a crime, ranging from the most modern high-tech anti-tank weapons to medieval maces and lances… Stolen electronics, illegal pornography. High profile crimes like evidence from the Central Park Jogger case. If it’s evidence associated with a crime, it wound up in Pearson Place.

In 1992, Donald Trump’s then-girlfriend Marla Maples’s publicist stole over two hundred pairs of Marla’s very expensive heels and had sex with them. He was charged with theft, found guilty, and his conviction overturned in 1994. He was retried and found guilty again in 1999. Needless to say, Marla—by then Mrs. Donald Trump—didn’t wanted the abused shoes back and they’re still in an evidence locker at Pearson Place. Wayne’s seen them and described them as icky.

Or as Wayne referred to them in the manuscript to Pearson Place: Mrs. Trump’s Humped Pumps…

Anyway, Pearson Place is the story of a single mother who’s an NYPD cop with a special needs toddler. She’s broke, desperate, looking for any way to make an extra buck. She takes on extra shifts guarding Pearson Place. Then she discovers she’s terminally ill. Even more desperate now to leave a legacy for her kid, she decides to pull off the heist of the century by ripping off the NYPD warehouse she’s supposed to be guarding.

Chaos ensues…

Last month, I described how after years of passes, rejections, and radio silence in response to our queries, we found an editor at an established prestigious house who loved the book and wanted to buy it. Everything’s done by committee, though, and there was one holdout on the acquisition team. She tried everything, including having Wayne and me do a rewrite, before finally giving up.

This took just over a year to resolve itself.

Frustrated beyond belief, Wayne and I decided to serialize the novel on Substack. We broke the manuscript up into digestible hunks, created a Substack account, and were writing supplemental material to go with it.

Then, out of nowhere (as happens so often in publishing), I got an email from a very successful writer and close friend whom I’ve known for decades, literally since she published her first novel in 1987. She read my column, said the book sounded interesting. Were we sure we wanted to go the Substack route?

It may be the only route left, I answered.

Let me talk to my editor, she said. Maybe she’ll take a look at it.

A couple of days later, an email from my friend’s editor landed in my inbox. She would love to read Pearson Place. Send it on.

So the Substack project is, for the time being, on hold.  I’ve been in this business too long to be anything but cautiously hopeful. But this book’s going to see the light of day, one way or another, even if—as Major Kong said in Dr. Strangelove—it harelips everybody on Bear Creek.

There are two publishing life lessons to be taken away here: 1) in publishing, you never know when the next curve ball’s gonna come at you, and sometimes it’s a good curveball; and 2) more than anything else, publishing is a people business.

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Speaking of people, there’s some real bad guys out there these days. Take Sherry J. Valentine, for instance. She sent me the following email on January 27th:

Hi Steven,

Blood Plot is deliciously dangerous, the kind of thriller that blurs the line between ambition and obsession until the distinction disappears entirely.

The premise alone is irresistible: a critically praised novelist no one reads decides to give audiences exactly what they crave, only to discover that authenticity has a terrifying cost. Watching Michael Schiftmann cross from observation into participation, and then into addiction, creates a chilling psychological descent that feels both satirical and deeply unsettling. It’s smart, twisted, and disturbingly plausible.

At Book and Banter Book Club, our readers are drawn to suspense that interrogates creativity, morality, and fame, stories that ask uncomfortable questions about what success demands and how far someone might go to achieve it. Blood Plot is exactly the kind of novel that sparks intense discussion, ethical debate, and “just one more chapter” nights.

We’d love to feature Blood Plot as an upcoming spotlight read, purchasing copies for our members and centering a full month of conversation around its themes and characters. A spotlight feature includes:

• A dedicated month-long focus, exploring Michael’s transformation, the cost of ambition, and the novel’s sharp commentary on the publishing world
• Organic reader buzz, with reactions, quotes, and insights shared across our club discussions and social spaces
• Author discovery, introducing readers to your broader body of work and award-winning career

Book and Banter exists to turn bold thrillers into shared experiences, stories readers don’t just finish, but dissect, debate, and recommend.

If you’re open to collaborating, we’d love to talk about bringing Blood Plot to our readers and giving it the thoughtful spotlight it deserves.

Warm regards,
Book and Banter Book Club

Now what, you might ask, is so objectionable about such a flattering email and an offer to help promote a book that, God knows, could use every little bit of help it can get?

Well, friends, let me tell you…

It’s a scam, a complete AI-generated con designed to lure unsuspecting, desperate-for-attention writers (which includes all of us) into a scheme to separate us from as much cash as possible. Once you’ve been around a while and have found enough of these missives in your inbox (I get them several times a week), you begin to develop your very own Spidey sense. The flattering text about my novel is clearly AI-generated. No one really writes like that, even if they’re real and really do love your stuff. There’s something about it that’s too slick, like a TV preacher or something.

And the emails are always from some generic mass-market server. In Ms. Valentine’s case, the incoming came from a Gmail box.

To make this even slicker and more insidious, there actually is an organization of readers and book clubs that share and discuss their favorite reads. Only it’s not the Book and Banter Book Club; it’s the Books and Banter Book Club.

Pretty clever, huh? Almost got that one past me.

A couple of Google searches revealed all this. Plus, I searched for Sherry J. Valentine and while there are lots of Sherry J. Valentines out there, not one of them had any association with the fake Book and Banter Book Club or the real Books and Banter Book Club. There’s also no mention of her on the real book club’s website.

So what’s the takeaway here? As I mentioned in the very first episode of This Crazy Writing Life nearly two years ago, writers have been prey for centuries. In our desperate longing for validation, affirmation, and the inevitable fame and fortune we all deserve, we’re often blind to those whose motives may not be as noble as ours. From the Famous Writers School of the Sixties and Seventies to the contemporary companies who will “publish” your novel and distribute it for a mere thirty-five grand, writers are seen by many as sheep to be sheared.

How do we protect ourselves? As Matty Walker said in Larry Kasdan’s magnificent Body Heat: Knowledge is power. Read the trades, scour the websites, especially SFWA’s fabulous website Writer Beware. It highlights specific scammers and con artists, exposing them by name.

And always remember the adage that’s as true in life as well as publishing: if it seems too good to be true, it probably is. A little dose of cynicism never hurt anybody.

That’s enough for now. As always, thanks for playing along. See you next month.

Oh, and Ms. Valentine? Just for S&Gs, I answered her email.

So far, crickets…

Keywords, Descriptions, Jacket Copy

By Dale T Phillips

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This topic is critical to success, and there are whole books on these particular subjects with different schools of thought about the best ways to include everything. Browse the Resources Appendix for further information. 

You’re going to have to be very aware of where your book fits in the publishing world (category), because you’ll need to add keywords (descriptive book tags) when you publish it. Each distributor allows you a certain number of keywords to include for your book, and of course you’ll want the best ones. These keywords are critical for helping readers find your books, because that’s what the big search engines use to locate the type of book you’re selling. The more your book comes up in a search on certain keywords, the more chances you have of someone checking it out. To sell more copies, learn what you need to keep your book search-term relevant. Search engines work on optimization, or SEO, which is why it’s so important your book show up under a search on that keyword. One great tool that you’ll want to look into for finding these in depth is (KDP) Publisher Rocket. Some say you should use all the characters allowed, and fill every category. 

Descriptions and Jacket Copy are important as well, and they’re used to quickly tell a browser if it’s the type of book they’ll be interested in. More detail than the tagline, they are included as part of the book listing online, and for a print book, on the back cover (jacket) at the top. Some distributors use two descriptions: a short one, about three sentences long, and a slightly longer one.

Here’s the elements you should include:

• Hook the readers right away with a compelling first two lines. 

• Make it easy and exciting to read. Readers won’t spend much time; they’ll skim quickly to see if it’s what they want.

• Establish what’s at stake and make it important.

• Only a character or two, no more. 

• Don’t reveal everything. Leave them wanting to know what happens.

To determine whether your descriptions are good, look for book descriptions of successful books that make you want to check out the book. What picture do they paint in just a few words that make it sound compelling? You’ll want descriptions for your books that sound similar. Get help from your team, Beta readers, writing friends, etc. on what does well.

A disadvantage of Smashwords as a distributor is that the keywords and descriptions are the same for all distribution channels. Not a deal breaker, but important to realize.  And in Amazon, the title, subtitle, and description are all searchable.

The Writer’s Playbook: The Drummer Boy

By Steven Harms

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As a contributing writer to Killer Nashville Magazine, I’ve been tapping into my career as a professional sports executive to showcase some very personal stories and observations from my time in the business. Each one has been filtered through the lens of utilizing those moments to correlate topics to discuss in the world of writing. 

Here, I’m going to pivot a bit and pluck a different kind of story from my background. It’s about my journey to becoming an author and getting published. My hope is that it serves to inspire, in some way, all those who are trying to break into the business despite its tendency to be a rather difficult and complex undertaking.

Writing is our passion. It’s a creative expression full of dreams and hopes and wants. Success, comes in many forms. For me, I simply wanted to challenge myself to write a novel and get it published through the traditional process. Would I have the chops to succeed? But that question and dream followed something I accomplished that was a precursor; an undertaking that took me down a road I had never traveled.

As a backdrop, I’m a person of faith and have attended church my entire life. In the early 2000s, my wife and I started attending a non-denominational church that, we came to find out, used creative arts at times in its sermons. Specifically, dance and drama in the form of skits to underscore that day’s message. I dabbled in theater in college, but frankly, never stayed with it and moved on with my career following graduation. Apparently, the acting bug never truly left me, and I ended up volunteering to be in some skits at our new church home. I eventually started writing their skits around 2004 to provide the need for “home-grown” drama, which implanted in me the writing bug. 

Fast forward a few years. I can’t tell you the exact moment, or the trigger, or the catalyst that washed over me one day and placed on me a calling to take a stab at being a playwright and write a unique story surrounding the birth of Jesus. If you are a person of faith, chalk that up to the nudging from the holy spirit. If you aren’t, chalk it up to me being a crazy half-baked dreamer.

The inspiration was quite clear and straightforward, though. The seed of the idea was to create a story using songs of the Christmas season to help drive the plot like a traditional musical does and build a compelling story arc that would touch believers and non-believers alike. The story wasn’t what you’re probably thinking. The target audience was very much adult-oriented, with the main character’s life unraveling in some very troubled waters. I also have zero musical talent, making this idea even nuttier. After a few nights of trying unsuccessfully to get it out of my mind, I dove in.

There I was, like we all sometimes do, staring at a blank screen with that heavy mixture of excitement and dread. You think I would’ve researched simple things like how to write a script, what were the dos and don’ts, generally acceptable lengths of scenes, and on and on. Well, I didn’t. I just started.

I landed on something from my childhood in the form of the song “The Little Drummer Boy.” It’s been a favorite of mine, perhaps my most favorite. I gave him a name–Mozel–and filled my head and notes with his backstory and plot line to get him to Bethlehem on the night of the birth. Along the way, literally a hundred characters came to life. Eight traditional Christmas songs were used to help drive the plot. It took me about a year to complete. 

I never told my church I was undertaking this effort. I simply acted on the inspiration I was gifted and wrote the story. I distinctly remember, when it was completed, I said something to God along the lines of, “There. I did it. You asked me to do this, and, well, I did, and it’s now done.” I never held any purposeful intent to ever let it see the light of day. 

Maybe a few weeks rolled by, and then something happened. The head of drama for my church had professional theater experience and was an advocate for utilizing drama as an outreach to the community. She directed some secular plays annually at our church over the years, with most of those targeted at kids and families (think ‘Wizard of Oz’ type shows). She and I became good friends along the way. We connected following a Sunday morning service, or maybe at a church picnic or something, and I casually told her why and what I had written. She wanted to read it and was adamant that I send it to her. This occurred in spring of 2007.

In December 2008, The Little Drummer Boy made its debut on our stage. All in, the cast and crew numbered around 150. We pulled together every discipline a professional theater needs, including volunteer leaders who captained costumes, lighting, sound, choir, music, ushers, parking, and marketing. We paid a local university’s drama department to build sets, leaning into their expertise based on our stage dimensions and back-of-house capabilities. The show ran for five years with four shows during one December weekend annually in 2008-2010, 2012, and 2014. Over 20,000 people attended the performances, some from nearby states who became aware of it through social media marketing. We gifted homeless veterans an entire section of seats each year. We bused them in from shelters in Detroit. They usually numbered about 300 and were the most energetic and grateful group of people I had ever been around. That alone was worth every minute of our collective efforts to bring the production to life. After those seven years, I pulled the plug due to personal burnout, and wanting the show to go out on a high note. 

But something interesting happened in that final year of the show. That same little voice gave me another nudge around October 2014. Having never written a short story, let alone a novel, it told me to write one, anyway. The inspiration was the challenge, but more so, to task myself with embedding moral principles as the undertow theme within a secular book in the mystery/thriller/suspense genres. Two years later, with an edited manuscript completed, I began my search for an agent and landed at the Liza Royce Agency in New York about five months into the process. The first book, Give Place to Wrath, was published in 2017 as the Roger Viceroy Series, with the second one, The Counsel of the Cunning, released in 2021 after a pandemic pause.

While the books have been critically well-met, the sales haven’t done nearly so, which makes me a member of the overwhelming majority of authors in the world. But I press on with determination and confidence, having shifted to a stand-alone story taking shape now for my third book.

As mentioned at the start of this blog, perhaps there is inspiration for you in the telling of my road to being a published author. Mine was a voice that simply wouldn’t go away. 

As I look back, I truly believe becoming the playwright of The Little Drummer Boy was a deep-dive training experience. I had to map it all out as the playwright and producer, ultimately having to devise a business plan and then follow through with the hundreds of action steps to bring the show to life. Yes, it was consuming, but the results outperformed even my most positive projections. The process taught me there are no corners to be cut, that inspirational story ideas, told well and authentically, will capture audiences, that people in your universe of contacts and relationships will help without question, that sticking to a plan produces results, and that you can jump into the great unknown and find your footing because you heeded a calling to do so.

Give it your excellent best effort. There are readers out there just waiting to dive into your book. Happy writing.