When a Rejection Isn’t Really a Rejection

By Lois Winston

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The unicorn of publishing occurs when an author with her first book immediately gets an agent, then scores a six-figure, multi-book deal, all within a few weeks. For the rest of us, it can take anywhere from years to decades. During that time, we deal with too many people telling us our baby is butt ugly (although hopefully, not in such harsh words).

As much as we try to develop Teflon-coated skin to keep the rejections from getting to us, it’s not easy. Our emotional awareness is one of our writing superpowers. We not only often cry while reading certain scenes in books or watching them in movies or TV shows, but we’ve even been known to shed more than a tear or two while writing a poignant scene. That same heightened sense of emotion is what makes it difficult for us to deal with rejections.

However, publishing is a tough business. It’s run by bean counters who are always looking at the bottom line. Finding an editor who loves your book is only the first step in selling your book. Few editors have the power to make unilateral decisions. They need to convince others at the publishing house that your book is worthy of a contract.

The truth about this profession we’ve chosen is that you WILL get rejected because everyone gets rejected, even bestselling authors, even the unicorn author when her unicorn book doesn’t live up to its hype and earn out that mega-advance.

If you can’t deal with rejection, you have two choices: you can toughen up, or you can save yourself the heartache by quitting before those rejection letters start filling your inbox.

When I started writing, no one told me the publishing facts of life. By the time I discovered the odds were stacked against me, I’d been infected by the writing bug and couldn’t stop writing. If you HAVE to write, if writing is as much a part of you as eating, sleeping, and breathing, keep writing.

In the beginning, I received my share of form rejection letters. The worst was a 1/2” x 1” rubber stamped NOT FOR US at the top of my query letter, which was shoved back into my SASE. I wondered if I was a glutton for punishment or simply delusional, but I couldn’t stop writing.

One day I found myself with three agents interested in the same manuscript. I chose the agent who rose at 6am on a Sunday morning to call from Hawaii where she was attending a conference. I figured if she was that eager to land me as a client, she’d be as aggressive about selling my work.

Little did either of us realize how long it would take to convince the publishing world of my talent. Most agents cut a client loose after a year or two of not being able to sell their work. Mine stuck with me. Her faith in my writing kept me writing through years of rejections. When you have a professional who believes in you that much, you don’t give up on your dreams. (Family doesn’t count. They’re supposed to love and believe in you).

Having an agent meant I no longer received form rejection letters. Editors took the time to highlight what they liked about each book but also why they were rejecting it. This was how I learned that sometimes a book is rejected for purely business reasons and has nothing to do with the quality of the author’s writing.

But here’s another truth about publishing: sometimes writers sabotage themselves. Although editors will tell an agent why a book was rejected, they rarely give specific information to unagented writers. If an agent or editor takes the time to outline her reasons for rejecting your manuscript, file that rejection away at your own risk.

After you’ve stomped around the house, ranted about the unfairness of life, called your critique group to cry on their collective shoulders, eaten way too much chocolate, and washed it down with too many glasses of wine, stop whining and get to work. Because that rejection isn’t a rejection; it’s a rejection for now. And there’s a big difference.

If an agent or editor explains why your book is being rejected and what you need to do to revise it, she’s telling you she’s open to you resubmitting that manuscript to her. Otherwise, she wouldn’t bother. She’d simply reject with a standard thank you for submitting (fill in the book’s title) but a) this isn’t right for us b) we already have an author writing similar books or c) we’ve already filled our list of (fill in the genre) for this year.

Settle your tush in your chair, place your fingers on the keyboard, and start revising that manuscript. Don’t take forever, though. The agent or editor doesn’t expect a one-week turnaround, but there’s an expiration date on that offer of resubmission. Wait too long, and by the time you send it back to her, she may have already found a similar author or book.

Even if you send your revised manuscript to the editor in a reasonable amount of time, you still might receive a rejection if she can’t get approval to offer you a contract. If that happens, it’s not the end of the world. You now have a much better manuscript to send off to other agents or editors. And who knows? You might wind up with a better offer.

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USA Today and Amazon bestselling and award-winning author Lois Winston writes mystery, romance, romantic suspense, chick lit, women’s fiction, children’s chapter books, and nonfiction. Kirkus Reviews dubbed her critically acclaimed Anastasia Pollack Crafting Mystery series, “North Jersey’s more mature answer to Stephanie Plum.” In addition, Lois is an award-winning craft and needlework designer who often draws much of her source material for both her characters and plots from her experiences in the crafts industry. She also worked for twelve years as an associate at a literary agency. Her most recent release is Seams Like the Perfect Crime, the fourteenth book in her Anastasia Pollack Crafting Mystery Series. Join her at this year’s Killer Nashville banquet where she’ll be the Keynote Speaker and divulge the other clues she got along the way to becoming a published author. Learn more about Lois and her books at www.loiswinston.com. Sign up for her newsletter to receive an Anastasia Pollack Crafting Mini-Mystery.

Feedback

By Dale T Phillips

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As a writer, your work is always up for critique—I call it showing your homework for correction to the world. And it will be critiqued, so much better to have it ripped apart and made better before it’s published, right? There are a number of ways to get valuable feedback before the work goes to an editor, and before it goes out to the world of readers.

A good critique writing group can give various levels of usable feedback. Even if they’re not perfect, they can catch a lot of stupid mistakes. For my first few novels, my local group was invaluable in finding the dumb stuff before the editors did. They bluntly told me when some passage of writing did not work for them. It wasn’t pleasant to hear, but it was necessary. We always told people we’d give honest feedback, not just say nice things about all the work. Some writers came in and expected everyone to tell them how wonderful the piece was. When they heard the slightest criticism, they strenuously objected. They didn’t last long, and most likely never got published.

Many of these groups have a regular meeting schedule. Usually, someone reads a section of their work (sent in advance, or read cold on the spot), and then the members of the group offer feedback on what they heard. Though the quality may vary, it’s good to hear others read your work aloud, because it alerts you to things that might not sound quite right. And offering feedback to others makes you a better writer, as you must think about the words and the story, and how they’re presented.

When offering feedback, be constructive. Let them know when something works particularly well and help them make their writing better. Many times, you’ll get feedback on your writing that tells you something doesn’t work. Usually, they cannot specify exactly how to fix it because that’s up to you. Specifics are for the author, but if the same thing doesn’t ring true for more than one person, they might be on to something. You may sometimes get feedback that’s flat wrong, so always consider the source, and see if you can get confirmation from others. Advice from someone with multiple, successful publications may be more useful than a tip from someone with few or no publications. 

Finding a Group

How does one find a feedback group? 

• Check local libraries and bookstores to see if any already exist. 

• Check online for information about potential groups. 

• Check with writing organizations to see if they know of any in your area. 

• Go on social media to discover existing groups. 

• If you can’t find a group in your area, you may be able to work with an online group. 

• You may have to start one if there are none in your area.

The best feedback comes from workshopping—really intense editing by people who are writers and willing to share solid criticism with each other. For this, three to four people are about right. Best is when you’re all at similar ability levels in your writing. Send out good chunks of work, 25 pages from each person, and meet once a month, with the marked-up manuscript edits on all work in hand. Then drill down to the nitty-gritty and discuss what works and what doesn’t in the story, and possible fixes. At that rate, you can go through a book length in a year. You’ll raise each other’s level as well, getting better at spotting bad writing, both in their work and your own. 

Beta readers are those who’ve agreed to read your entire work in draft format, and give you feedback, one-on-one. For brutally honest feedback, don’t ask friends—rather, get someone who doesn’t care about telling you like it is. Friends will usually take pains not to hurt your feelings. And this person just has to be a reader, not necessarily a writer, and so much better if they understand the genre. You want them to tell you what didn’t work in the book. Though some will read for nothing, many times the people work out a swap, each critiquing the work of the other. You can find people for this using similar methods to finding a group. Use as many Beta readers as you like and are comfortable with.

Some people post their draft work online for public critique. Andy Weir’s The Martian did this, with excellent results. I prefer to not use this method, but there are sites that provide an opportunity for people who like this. If it works for you, go for it. 

Reviews 

After a work is published, the public starts in to tell the writer what they thought. Some writers choose not to read reviews for various reasons. If you get 99 good reviews, but one bad one, you might focus on the bad instead of accepting the good. With the entire world as potential critiquers, there will always be someone who doesn’t like what you’ve written. Don’t wind up second-guessing yourself because of one opinion by one reader. However, if several reviews point out similar things that didn’t work for them, consider if their feedback has merit. 

Reviews are harder to get for everyone these days, but especially for Indie writers. Many established venues will not review Indie-written books, although some of those are changing. You can now purchase a pricey review from Kirkus and Publisher’s Weekly if you think it’s worth it. There is no guarantee if you’ll get a good one or not, but if you’ve got money and want to gamble, hey, it’s your funds. I have one data point from an Indie writer who got lucky and received a positive review after going this route, and he says it helps when approaching libraries and bookstores, about the last people who read those industry publications.

While traditionally published writers get almost automatic glowing reviews from their publishing-house mates, in a logrolling way, Amazon tends to remove posted reviews written by people with any provable (mostly via social media) connection to the Indie writer—who are the very people the Indies start getting reviews from! 

Your best bet (again, more work) is to research the many places that still review Indie books, and request one. Usually, you’ll send them a copy (electronic is best—no cost), and they have to acknowledge this fact when they review. I’ve had success doing this and received many great reviews I can use for promotion. Keep a list of where and when you send requests with the results.

Sending print copies out for review is expensive (especially overseas), so make sure it’s worth it. Many places accept e-book versions, and there are a growing number of places that review audiobooks—these are terrific because most book reviewers are busy many months ahead, but an audiobook might get reviewed much quicker. 

Bad Reviews and Rejection

Always remember that no matter how good your work is, there are people in the world that will not like or appreciate what you have created. Ignore them, they do not matter. Many writers feel personally rejected when their work is rejected in some fashion, and their self-esteem suffers as a result. Dean Wesley Smith has a great post on this. Imagine getting five thousand rejections, as he did. That would sink many writers. He just kept going and selling. For the win! Any number of yesses is worth more than all the nos.

With traditional publishing, writers get rejections more often than they’re accepted. I still get stories turned down by some venues. When that happens, it quickly goes out to the next market, and so on, until it gets sold or put into a collection. By doing this, you tend not to focus on the rejection, but on getting it to the next person and making the sale. Back when rejections were sent by mail, I would save the printed form in a binder, and note when the magazine went out of business before I did. I finally stopped, because many of my stories were selling more often, and I preferred not to print out rejection emails. But it’s a great reminder when you’re down to look back at what someone didn’t want, which sold somewhere else.

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Dale T. Phillips has published novels, story collections, non-fiction, and over 80 short stories. Stephen King was Dale's college writing teacher, and since then, Dale has found time to appear on stage, television, radio, in an independent feature film, and compete on Jeopardy (losing in a spectacular fashion). He's a member of the Mystery Writers of America and the Sisters in Crime. He's traveled to all 50 states, Mexico, Canada, and through Europe.