KN Magazine: Articles
This Crazy Writing Life: Amazon Ads Part Three–Don't Forget to Press the Clutch...
In this third installment on Amazon advertising, Steven Womack dives into manual ad targeting, explains the difference between keyword match types, and explores how to avoid getting lost in Amazon's massive category maze. If you're an indie author who wants to take the wheel, this is the roadmap.
This Crazy Writing Life: Dipping Our Toes In The Amazon Part Two — On Swimming Upstream...
In part two of our Amazon advertising deep dive, we unpack campaign architecture, custom vs. standard ads, bidding strategies, and the role of metadata in targeting. If you're ready to move beyond the basics and get serious about promoting your book, this is where the learning curve begins.
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