There’s No One Right (or Write) Way

By Lois Winston

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Lately, I’ve wanted to crawl into bed, pull the quilt over my head, and not emerge until we return to a time before the pervasive “My Way or the Highway” mentality that has taken us to the edge of a cliff. Remember when people could agree to disagree and still be friends? Remember when we didn’t cringe whenever we attended family dinners that included certain relatives who hold opposing views and who take every opportunity to try to convince us that they’re right, and we’re wrong? Hold the roast beef and mashed potatoes. Pass the Tums and Xanax.

This “My Way or the Highway” attitude has seeped into nearly every aspect of our lives, even our writing lives. Internet articles and various “experts” (who may or may not actually be experts) tout the best way to write a novel, how to get an agent, how to market your books. They’ll tell you agents and editors only want A, B, and C. Or if you don’t do X, Y, and Z, you’ll never sell a book. Some of this information is only a click away, but others first want your credit card number before imparting their knowledge.

I’m on quite a few listservs with both published and unpublished authors. Every day an unpublished author will either post about great information she found online or ask whether such-and-such service is worth the money.

Writing scams are a topic for another day. Today I want to discuss information posted online or provided in other ways. Writers should never believe everything they read and hear. For one thing, much of it is often contradictory:

• Always plot out your novel.

• Plotting stifles creativity. Just write. 

• You must produce at least 1,500 words a day.

• Don’t worry about word count. Just write. 

• You must write every day.

• Don’t stress about writing every day. It’s counterproductive.

• Always write forward. Never go back to reread/tweak what you wrote the day before. 

• Always go back to reread/tweak what you wrote the day before.

• Never edit while you write your drafts.

• Whenever you change something, always go back and edit your other pages.

• There’s no such thing as writer’s block. 

• Writer’s block is real.

I have heard well-known authors state all the above. However, the statements were made in the context of what works best for them. Their process. Not as “rules” that must be adhered to if you want to get published.

I recently saw an interview with Ken Follett. He spends a year writing the outline for each of his books. He then sends successive drafts to family, friends, editors, and even historians he pays as consultants for their input. That’s the process that works for him. He wasn’t suggesting that his way is the only way to write. He wasn’t even suggesting that anyone should mimic his process. Yet, there are probably some who will come away from watching that interview thinking that Ken has the secret to success, and if they do as he does, they’ll get published.

I find it disheartening that so many writers are so desperate to get published that they spend too much time searching for a secret sauce that has never existed. They constantly fall into the trap of believing they should follow every piece of advice they come across. Their self-confidence continually takes a hit when what they believe to be the secret sauce doesn’t work for them.

But who are the experts doling out this advice they cling to? Sometimes, they’re not experts at all. In my writing infancy, I entered many contests for unpublished romance authors. When the contest was over, most supplied entrants with the judges’ scoresheets and comments. The draw of these contests was that the finalists were judged by editors and agents, and there was always the hope that these professionals would like what they read enough to request the full manuscript.

I finaled or won many of the contests I entered, but I also received some very questionable advice from some of the anonymous first-round judges. One wrote, “I don’t really understand point of view, but I’m marking you down because I don’t think you do, either.” There was nothing wrong with my point of view according to the two other judges who gave me top scores on point of view.

Another wrote, “Editors want the hero and heroine to meet within the first three pages. Yours don’t meet until the end of the first chapter.” That might be the case for a 45,000-word Harlequin short contemporary romance, but I had entered the mainstream category where manuscript lengths were a minimum of 85,000 words.

Advice is only as good as the expertise of the person giving it. However, even when the advice comes from an expert, that advice is always based on that person’s experiences. What has worked for them. It may be the best advice you ever receive. Or it may not work at all for you.

Process is individual and develops over time. No two writers approach their writing the same way. The trick is to keep learning and keep writing, but don’t ever believe everything about your writing sucks based on one rejection, one how-to book, one article, one author talk, or one conference. Or even multiple rejections and more than one person’s advice. After all, Stephen King had decided to give up after thirty publishers rejected Carrie. Luckily, his wife convinced him otherwise.

Yes, there will be aspects of your work that need improving. Every author I know wishes she could go back and rewrite her earliest books. Some have. We all continue to grow in our writing. As you work at your writing, you’ll hone your skills. You’ll develop confidence and hopefully learn to view “My Way or the Highway” advice through a more discerning lens.

Constructive criticism and advice should never be discounted. It very well may be exactly what your manuscript needs. However, that’s not the same as someone insisting that their way is the only way to success. Think twice about that kind of advice and always check the credentials of the person dishing it out.

Meanwhile, my only advice for dealing with family dinners that include a “My Way or the Highway” relative is to take a book with you and hide in an empty room if the conversation gets too heated.

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USA Today and Amazon bestselling and award-winning author Lois Winston writes mystery, romance, romantic suspense, chick lit, women’s fiction, children’s chapter books, and nonfiction. Kirkus Reviews dubbed her critically acclaimed Anastasia Pollack Crafting Mystery series, “North Jersey’s more mature answer to Stephanie Plum.” In addition, Lois is a former literary agent and an award-winning craft and needlework designer who often draws much of her source material for both her characters and plots from her experiences in the crafts industry. A Crafty Collage of Crime, the twelfth book in her series, was the recipient of the 2024 Killer Nashville Silver Falchion Award for Best Comedy, and Sorry, Knot Sorry, the thirteenth book in the series, recently won the 2025 Silver Falchion Award for Best Comedy. Embroidered Lies and Alibis, the fifteenth book in the series, releases February 10th. Learn more about Lois and her books at www.loiswinston.com. Sign up for her newsletter to receive an Anastasia Pollack Crafting Mini-Mystery.

The Indie Pubbing Journey Continues—Part Four: Navigating The Distribution Maze

By Steven Womack

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So you’ve written your book, rewritten your book (any number of times), and like the good little professional you aspire to be, you’ve paid an outside copyeditor to get the book in the best shape it can possibly be. You’ve studied the market, maybe queried a few agents (most of whom never even responded), done your due diligence, and decided that in today’s publishing environment, your best bet is to go the indie route.

You’ve done a deep dive into the freelance market that’s sprung up in the last decade to serve the needs of indie pubbers, and you’ve found a cover designer you absolutely love. You’ve either chosen an app to format your book or you’ve decided to spend the bucks to outsource the technical stuff.

Little by little, piece by piece, your dream is coming together. You can see the finish line—pub date—and you get a shaky, excited feeling deep in our gut that this is finally becoming…

Real.

Hundreds of hours of work, planning, following months or even years of writing your book. You’re excited, but at the same time, exhausted emotionally and maybe even physically. But you’re nearing the end, right? The finish line’s in sight.

Hold your horses, cowpokes. The reality is, you’re just getting started.

You think writing that book was hard? Try getting the book out there, grasshoppah…

This month’s installment of This Crazy Writing Life is going to—as the head of IT at the film school where I used to teach often said—start to start the process of getting your book out there. There are two main avenues by which you’re going to get your book into the hands of readers: eBooks and print books.

We’re going to start by tackling the question of eBooks, since as we established in an earlier edition of this column, that’s how you’re going to reach the largest number of readers and bring in the largest number of bucks. And in the world of eBook distribution, there is only one question to answer which will determine your eBook distribution strategy.

Are you going to go wide or are you not going to go wide?

What does that even mean, in English?

Okay, time for another [brief] history lesson. As the eBook revolution ramped up in earnest in the first decade of the 21st Century, there was a certain wild west feel to it. There was the Kindle e-reader from Amazon, then Sony came out with the Sony Reader in 2006, and Barnes & Noble came out with the Nook in 2009. So there were three different mainstream e-readers out there, each with different specs and technical requirements.

Then a whole slew of eBook distributors came online. There was Amazon (of course), and then Apple got in the game, followed by Rokuten Kobo, which is a Canadian eBook retailer owned by a Japanese company, known primarily as Kobo. Over the years, scads of other companies emerged as eBook retailers, distributors, or publishers—Tolino, Barnes & Noble, Overdrive, Books-A-Million, Hoopla, etc. etc. etc.

It was a complicated landscape. The administrative load alone to distribute through all these channels was overwhelming.

So in 2008, a book marketing guru, publicist and novelist by the name of Mark Coker rolled out a company called Smashwords, which was the first eBook aggregator. Coker’s groundbreaking and innovative approach brought all these varied distribution outlets into one place. Now indie pubbers could sign up with Smashwords, pick the outlets they wanted to distribute to, and then upload one file to one place, rather than one file to fifteen places. Coker also wrote a number of reference guides on formatting eBooks to meet all the technical needs of the various distributors and did all the accounting and setup. They created tools and guides to help indie publishers navigate this complicated landscape. Smashwords uploaded to the outlets you picked, tracked incoming payments, even did tax reporting and bookkeeping, and distributed payments out to the individual authors and independent publishing companies, all for what was actually a reasonable and fair cut of the earnings.

Coker’s idea—and Smashwords—was wildly successful. Within a few years, they were distributing hundreds of thousands of eBooks.

In 2012, three young entrepreneurs—Kris Austin, Aaron Pogue, and Toby Nance—decided it was time for Smashwords to have a little competition. So they opened Draft2Digital (often shortened to D2D), headquartered in Oklahoma City. D2D took a similar approach as Smashwords, but streamlined some of the processes and offered up a competitive set of user-friendly tools to help indie author publish their books with enough time and energy left over to write more of them.

Ten years later, in 2022, Draft2Digital acquired Smashwords in a friendly deal that kept Coker on board as part of the team. Today, D2D is the 800-pound aggregating gorilla in the indie pub space.

So that, in a nutshell, is going wide. Get your book out there in as many different channels as possible and just wait for the tsunami of bucks headed your way.

What’s the alternative? And why would anyone want to consider it?

Enter Amazon, the exciting, attractive, funny, smart, creative person you’ve always wanted to date but found incredibly high-maintenance. In July 2014, Amazon rolled out Kindle Unlimited, a subscription service that for $9.99 a month gave you unlimited access (with a few restrictions) to Amazon’s entire library of books and audiobooks—as long as those books were enrolled in Kindle Select (in typical Amazon fashion, nothing’s ever easy or simple; if you’re an author you have to enroll your books in Kindle Select in order to get them into Kindle Unlimited). Think of it as Netflix or Spotify, only for books.

There isn’t time or space here to go into the convoluted history of the Kindle Unlimited program. If you’d like to do a deeper dive into that, here’s a link to an excellent article:

https://www.hiddengemsbooks.com/history-kindle-unlimited/

The important thing to remember is that the way KU paid authors has evolved over time. The first payment method was rife for scamming and bad behavior. Amazon tackled that and went into a second generation of KU and now they’re in the third. But basically, in laymen’s terms, when you check out a book in KU, there’s a little widget or something inside the file that enables Amazon to count the number of pages you’ve read (well, hello there Big Brother) and authors are paid a fraction of a fraction of a cent for each page.

Five or so years ago, when I decided to dip my toes into indie pubbing, I chose what I thought was the obvious best route. I created a D2D account and listed all my books on every channel possible. Then, not knowing any better, I started buying Amazon ads and BookBub ads (more on that in future installments) and promoting them on social media and my meager newsletter subscriber lists and doing everything I thought would move books.

The result? Bupkis…

Oh, occasionally I’d sell a book here and a book there, but it’s the understatement of the day to say I was disappointed.

A couple of years or this and I was really burning out. So I reached out to an acquaintance, a fellow Edgar winner who, like me, wrote books set in New Orleans. Julie Smith and I both came into print about the same time, were publishing at about the same level, and encountering the same career struggles. Where our paths diverged was when Julie fully embraced the indie publishing movement in the early days of the eBook revolution and turned her career around.

She began publishing under her own imprint—booksBnimble—and brought back her backlist and later new work. Then she branched out and started publishing other writers. A few years later, she opened up a book marketing division to help indie pubbed authors. I reached out to Julie and after careful thought, signed on with her company.

Julie’s got a marketing plan that won’t work for everyone. Standalone books are a tough sell, as are literary books, nonfiction, and memoirs. But if you’re writing genre novels—romances, mysteries—and you have a series with at least three books, then they’ve got a plan for you.

When she takes you on as a client, you’ve got to get with their program. And the first step is to pull your books down from every distribution channel and enroll them in Kindle Select. This sounds counterintuitive, but truthfully, within a couple of months, I was grossing four figures a month.

I’m running out of space here, but the moral of the story is, don’t discount Kindle Select/Unlimited just because you don’t like Amazon or think you’ll get better results with a shotgun approach. In next month’s issue of This Crazy Writing Life, we’ll take a deeper look into how you make all this work. Thanks again for playing along.

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Decades ago, when I lived in New Orleans and was a newspaper reporter during the first term of the wonderful Edwin Edwards, I learned a great local term: lagniappe. Lagniappe means “just a little something extra; a bonus.”

So here’s your lagniappe for this month’s column. I just read a fantastic book called Love In The Time of Self-Publishing: How Romance Writers Changed The Rules of Writing & Success by Christine M. Larson. It’s simultaneously a history and analysis of how publishing has changed since the 1980s and how romance writers were the first ones to understand these changes, adopt them, and beat the big publishers at their own game. Dr. Larsen is a professor of Journalism at the University of Colorado Boulder’s College of Media, Communication and Information, but don’t hold that against her. The book’s a bit academic at times, but it reads like a well-written story, one we’re all still right in the middle of. It’s well worth the time to read.