This Crazy Writing Life: Defining Irony In The Time Of Covid

By Steven Womack

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In this month’s installment of This Crazy Writing Life, my original intent was to start where I left off with last month’s column on eBook distribution and explore the options and possibilities of print.

That was the plan, but as someone once told me, we make plans; God laughs.

So before we move onto more serious stuff, a little sidebar.

The last half of August saw something we’ve never seen before—two major mystery conferences were taking place in Nashville in back-to-back weeks. Killer Nashville, of course, is now a major regional conference that draws writers and readers from all over the country, if not the world. The week after KN, Nashville hosted Bouchercon, the World Mystery Convention, the largest gathering of mystery writers and fans in the world.

This was, to paraphrase a conversation Joe Biden had with Barack Obama after the passage of the Affordable Care Act, a big effin’ deal… This has literally never happened before. For two weeks or so, Music City became the center of the mystery world.

I can’t remember the last time I was so excited about something. I’ve been pretty transparent about my struggles in the writing career arena. When I left academia in 2020—after the college where I’d been teaching for twenty-five years quite literally closed its doors and went out of business—I’ve been trying to resurrect a writing career that was once almost promising.

So I signed up for both, with great relish.

I was thrilled when I was assigned four panels at Killer Nashville. At Bouchercon—where the competition for panels is somewhat stiffer—I was assigned one. This felt great. It was like the old days, back in the Nineties, when I was a full-time mystery writer and making a living at it.

Then, ten days before Killer Nashville opened, I woke up with a fever about five o’clock in the morning. I tried to slough it off, but after a few hours, I decided to take a Covid test.

Positive…

Everything went downhill from there. I’m an old guy, an immuno-compromised cancer survivor. When I still tested positive and still sick after a week, I cancelled Killer Nashville. A week later, same results.

So long, Bouchercon.

And want to know the irony of this? One of the panels I was scheduled to be on at Killer Nashville was “Handling Successes and Setbacks As A Writer.”

The universe has a weird sense of humor. I had to cancel my appearance on a panel about handling setbacks because I had one of the biggest setbacks in quite awhile.

Define irony…

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So let’s talk about print books and how you indie pub them. We’ll start with a few basic assumptions.

First, most indie pub authors I’ve ever met make most of their sales (and, therefore, most of their money) from eBooks. So if you want to delve into the print arena, just be aware that it’s an awful lot of effort and cost for the least return. For many writers these days, the juice isn’t worth the squeeze. On the other hand, there’s nothing like the feel, smell and heft of a real book.

Second, the technical aspects of producing print books are way more complicated and demanding than eBooks. Why? Because eBooks are marked by flowability, which means you don’t have to typeset them. The text just flows out of the ether and into the e-reader. There’s no set trim size. The user actually determines the font, point size, leading, and measure. Actually, in real life whatever device the user is reading them on determines these factors by default and the user can change them if they’re savvy enough.

(As an aside, don’t know what point size, font, leading, and measure mean? Then you’ve got an even higher technical hill to climb…)

Third, be aware that the print landscape is a little more complicated if you hope to sell print books in both brick-and-mortar bookstores and Amazon. No brick-and-mortar bookstore will order a print copy of your book from Amazon and set it on their shelves. For one thing, most bookstores hate Amazon with a fiery, searing, scorching passion. More than that, bookstores depend on wholesale discounts and returnability for survival and Amazon’s not about to help them on that front. So what this means is you’ve got to upload one set of files to Amazon and one to a wholesale book distributor. And then you hope to high heaven the same files will work for both outlets.

Fourth, unless you have a garage the size of a warehouse and deep pockets, you’re not going to go the old school route of finding a book printer to print up a few thousand of your books and then ship them to your home address. Chances are they’ll sit in your garage until the mice find them, at which point you’ll have a bunch of fat, happy mice on your hands. And if you do get lucky enough to sell a few of them, you’ll be buying cardboard shipping boxes, packing tape, and bubble wrap, then loading up the old SUV for a trip to the Post Office or UPS. If you’re not up for that, then you’re going print-on-demand, or as it’s commonly called “POD.” And that, as they say, is a whole nother ball of wax itself.

When I decided to tackle indie pubbing print books, I had a built-in advantage. Early in my career, I spent about a decade working in publishing in New York City and Nashville. I worked mainly in art departments, where I typeset books, ads, catalogues, brochures, and a ton of other stuff. But what I mostly did was interior book formatting/typesetting. I’ve probably either typeset or supervised the typesetting of a few hundred books over the years.

So those terms I threw at you earlier? What do they mean?

A font is the particular typeface you’re using. There are hundreds of typefaces and families of type, but all fonts can be broken down into basically two types: serif and sans serif. Serif typefaces have a small stroke or curlicue attached to the larger, main body of the letter. Sans serif typefaces don’t have these add-ons and the letters are just lines. If you bring up your word processor and type a few words in Arial, then type the same few words in Times Roman, you’ll see the difference. Most books are typeset in serif typefaces, except for certain types like manuals, guidebooks, nonfiction, etc. Most fiction is set in the more traditional serif typefaces, which tend to have, for lack of a better term, a classier look to them.

Point size is literally the physical size of the type. There are 72 points in an inch. Most books are typeset in around 12-point type, with some variations. Really long, thick doorstopper books might be set in point sizes less than 12. Down around 10-point type, though, they get mighty hard to read.

Leading is the distance between the lines, called that because years ago when books were typeset by hand, the typesetter inserted thin strips of lead between the lines to separate them. Most books are typeset with an extra few points on top of the point size. The point size/leading is usually expressed as a fraction, i.e. 12/15. When there’s no extra space between the lines, as in a book set in 12/12 Times Roman, that’s said to be set solid. And for anyone beyond the age of twelve, they’re really hard to read. Almost no one does it.

Measure is the width of the line, which is directly related to your trim size and margins. You want to have some kind of margin on each page; you don’t want the type to run from one edge to the next. You’ve got to design it just right to hit that visually appealing sweet spot. You don’t want too much white space or too little around your page of text. This also affects your page count, which is critical.

So there in just over 300 words is a summary of my decades in typesetting. But there’s a lot more to learn. Know the difference between a widow and an orphan and why you want to avoid both? There’s not room here to get into that, but Google it. It’s fascinating stuff. Trust me.

Once you’re ready to get into actually formatting a print book, where do you start? The easiest way is to get a dedicated app for typesetting, but truth is you can typeset a book on Microsoft Word. I’ve done it. It’s a PITA and I won’t do it again, but when I started six or seven years ago, there wasn’t much else out there. Vellum typesets books, but as I mentioned in an earlier column, Vellum only works on a Mac platform.

And for many years, the go-to software package for interior book design (and many other forms of graphic design) was Adobe InDesign. It does everything and does it well. But like all things Adobe, it’s expensive to start with and requires decades of study on a lonely mountaintop in Tibet to master it (okay, decades? Maybe I’m overstating a bit…).

Kindle Create is free, as is Reedsy’s Book Editor app. I don’t know much about them, though. There are a few other paid packages. Just Google them and get reviews.

I wrote last month about Atticus, which is produced by a company here in Franklin, Tennessee called Kindlepreneur. In the past year or so, they’ve added a print typesetting function to what has emerged as the best eBook formatting software in the business. Every review I’ve read of it is spectacular, but since I haven’t indie pubbed a book since their print functionality went online, I’ve got no personal experience. But if it’s like everything else Kindlepreneur does, it kicks butt and takes names.

We’ve barely scratched the surface on the technical challenges and considerations of print book formatting and design and I’m already out of space for this month’s edition. So I’ll stop here and next month we’ll move on to the differences between an eBook cover and a print book cover, how you make a cover work, and then onto the challenge of making book distribution outlets work for you.

As you’ve seen, This Crazy Writing Life is a grand adventure. Thanks again for playing along.

The Writer’s Playbook: When Your Journey Collapses

By Steven Harms

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On March 3, 1985, a severe winter storm of heavy, wet snow blasted Pontiac, Michigan causing the air-pressured roof of the Pontiac Silverdome, home to the Detroit Pistons and Detroit Lions, to concave. 

A year prior to that I began my career in pro sports with the Pistons. When I awoke the morning of the 4th, I had an inkling our home game that night would be cancelled due to the storm. Understatement of the year. Upon nearing the stadium as I drove into work, the sight was incomprehensible. The roof had inverted to such a degree that it wasn’t visible from the exterior. 

I parked and made my way into the offices, proceeding to my tiny cubicle, joining my colleagues as ticket sales representatives. The first thing we all did, including my boss and the rest of the team, was to head across the hall to the Silverdome’s press box to view the scene. That space looks out over the football field and the basketball court positioned in the southeast corner.

The decision was made immediately to postpone the game. Back to our cubicles, we jumped on our phones to call every season ticket holder to inform them of the situation. Side note – there was no internet or cell phones in 1985. A few hours later, unworldly rumbles and corresponding earthquake-like shakes rolled through our offices, taking out the power in the process. We all knew what happened.

Officially, in the southwest corner of the Silverdome, the snow depressed the fabric panels low enough so that the fabric met a steel lighting catwalk positioned just below the inner lip of the roof's ring beam. The hole caused a loss of air pressure, deflating the roof. Eventually the wet snow slid down into the bowl and ruptured more roof panels, collapsing several precast risers in the upper deck, and dislodging chunks of seating areas in the process including some from the upper level that had smashed the lower-level seats upon impact. One of the collapsed panels that fell demolished the Pistons court. For all of you college football fans, Gary Danielson was practicing at midfield with a few other Lions players when the collapse began, but they made it out of there in time. Repair operations of the roof began immediately but were interrupted for over a week due to high winds. In the end, nearly all the remaining panels in the deflated roof, one hundred in all, were either ripped off their moorings or badly damaged.

As for us Pistons staff members, our story continued. We were sent home the rest of that day for obvious safety reasons. Additionally, ten home games were left in the season (including a home game that evening) as well as the high likelihood that we would be in the NBA playoffs at the end of the month. Disaster central.

In the end, we managed through. We returned to work two days later deploying generators to power high blowing heaters so at least we could function. Our phone lines were reconnected. We had to relocate season ticket holders to wherever we were going to play. It became a master class in customer service. Within a few days our president had worked out a deal with Cobo Hall and Joe Louis Arena in downtown Detroit – home of the Detroit Red Wings – to play our remaining games.

The silver lining in all of this was the experience triggered a series of business decisions that ultimately led to the Pistons building their own arena, The Palace of Auburn Hills, a few miles up the road. The Palace opened in August of 1988, corresponding with the Pistons winning NBA Championships in the first two years. The Pistons organization went on to even greater heights, establishing Palace Sports & Entertainment, acquiring the largest amphitheater in the Detroit area, and serving as entertainment managers for a few other facilities as well as starting a popular minor league hockey team, indoor soccer, and a concert venue experience like no other at the time. What the Pistons did with the Palace was groundbreaking in many ways, earning national recognition.

But here’s the thing…

If not for the collapse of the Silverdome, none of what the Pistons morphed into would have happened. The disaster was the catalyst. It birthed a rebuilt organization that achieved heights it never imagined through vision, creativity, innovation, and strategic planning and execution.  

I plucked this experience from my past to shine a light on our author journeys. The correlation between the collapse of the Silverdome and what we process as authors, in every aspect, is a study in heroic pursuit of success. 

For every writer reading this, whether you are published or hoping to be, please take yourself back to that moment you decided to become an author and the first time you took your seat at your keyboard to begin the first chapter. Ahead of you are a thousand challenges. Some are obvious, some are not. Success is the goal, but along the way the pieces you put in place to reach that goal can collapse, fully or in part. Among many, there’s the story you’re writing itself followed by editing and rewriting, and then the rewrite of the rewritten story, and then another rewrite of that rewrite, the agent search and multiple rejections followed by your agent’s pitch (if you landed an agent) resulting in numerous further rejections from publishers, if at all, attaining recognition and sales if you opt for self-publishing, book marketing efforts producing no discernible results, your publisher changing their mind, the toll it may take on your home life as you climb the author mountain, and. . . fill in the blank.

Yet, as happened to the Pontiac Silverdome and its consequence on the Detroit Pistons, the hardships of heavy, wet snow that descends on your author journey can either bury you into a collapsed state or serve as a reagent for you to course correct. Rebuild, transform, innovate, vision-cast. Tap into that glorious attribute ingrained within because the ability to turn a blank piece of paper into a story isn’t at all easy. 

We are authors. Bring on the storm.

Staying Motivated in a Writing Career

By Dale T. Phillips

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“People of mediocre ability sometimes achieve outstanding success because they don’t know when to quit. Most people succeed because they are determined to. Persevere and get it done.”

—George Allen

Staying Motivated

Think of it this way: Failure is a single event, while success is a process.

You should realize (if you hadn’t before) that the road to success is a long, constant journey, not a short sprint to a nearby finish line. Many writers quit before achieving success, including some who were close and would have made it with just a bit more effort. You never know how close you are, where the tipping point will be. In the past couple of years, two of my favorite writers suddenly broke into top-level, best-seller, well-deserved, breakout success after many years of toiling in the trenches. It seemed to happen overnight, and yet they’d been working diligently for years to make it happen and had a number of excellent books out.

Why are you writing? To make money, win awards, get famous? Those are external goals, out of your control. What you can control is your production, your author brand, and how hard you’re willing to work. If you’re not having fun, and it’s taking a toll on your life, it may not be the thing you think you wanted. But if you have that need to write, to get your stories out to the world, you’ll keep going. 

How does one persist when success seems unobtainable? One book I highly recommend is Motivate Your Writing!: Using Motivational Psychology to Energize Your Writing Life, by Stephen Kelner. He’s also married to a writer, so he knows his stuff. 

Before my first novel was published, I was chomping at the bit to get it out. Publication seemed just out of reach for several years, and I had to prod myself to keep going. One Christmas I printed out the book draft, put the pages in a binder, wrapped it, and gave it to myself as a Christmas gift. Though my family thought it strange, it was terrific motivation and gave me a boost to continue thinking about the day when I would hold a real print copy of my first novel. That day came, and many more of amazing success. One Christmas, I had three unfinished novels, another I wanted to write, and hadn’t published enough work in too long a while. So, I printed title covers, attached them to other books, wrapped them, and gave them to myself as more gifts, as a promise and a commitment that I’d get to work and finish and publish them. 

I’m motivated by the stories of amazing writers (and other artists, musicians, entertainers, and creative people) of talent who had a much tougher time of it, who struggled to get published and make a living in years past. Now we can get published whenever we want, but the hard part is getting sold and read. Inspirational quotes and success stories help keep me going. I look outside writing, to success and motivation gurus, to see if I can use techniques for success from other walks of life. By keeping a positive attitude, you can push through the dark days. The habit of success keeps you on track when you encounter setbacks. Do not allow events to stop you. Learn the power of the word NO when asked for things that will suck up your time if they prevent you from finishing projects. 

Chart Your Success

Because our minds gloss over the day-to-day, the usual and familiar, it’s quite useful to keep a writing log for recording what steps you take and see how much you do over time. Writing a book may seem like it goes on forever, so keep logs of what you do, to keep on track and motivated. 

This can be as simple as making a time and word count entry in a notebook, or in a spreadsheet or document on a computer. You want to build momentum, so that a string of days of writing encourages you to do more. Each day that you’ve put new words down is a success! It’s great to look at the accumulated results after a few months of work, and it truly feels like accomplishment. 

You should also keep track of other parts of writing activities and successes. Publications, new editions, acceptances, good reviews, big sales, milestones reached, all that and more come together into a success chart. Record what advances you’ve made, and they will mount up into a tidal wave. You want to look back and see that you’ve made progress. Little steps in the right direction for big results.

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Dale T. Phillips has published novels, story collections, non-fiction, and over 80 short stories. Stephen King was Dale's college writing teacher, and since then, Dale has found time to appear on stage, television, radio, in an independent feature film, and compete on Jeopardy (losing in a spectacular fashion). He's a member of the Mystery Writers of America and the Sisters in Crime. He's traveled to all 50 states, Mexico, Canada, and through Europe.

www.daletphillips.com

Getting out of a Writer’s Slump

By Leslie Conner

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All writers have found themselves in the not-so-ideal situation—feeling like they’ve fallen into an abysmal ditch or they’re at a standstill at the foot of an insurmountable mountain. This sensation is most affectionately called “Writer’s Block.” But I prefer not to use that term because it sounds too formidable, like the perfect antagonist. 

I choose to use “Writer’s Slump” because it more accurately portrays the predicament (and my horrendous posture at the keyboard). Writer’s Slump is the inevitable condition visited upon anyone who takes on the task of writing anything, whether you are schlepping away at a short story, a mystery novel, or a memoir. You’re gonna run smack dab into that wall and a groan of recognition will escape your lips. 

You’ve seen this wall before. We all have. 

And there is nothing more defeating than staring at that wall with nothing to say to it but a string of obscenities. It can be frustrating, but it doesn’t have to be immobilizing. I’m here to share a few tips that I use when the creative train in my brain derails somewhere in Albuquerque. 

1. Skip Ahead. If you are writing a scene of two characters in a diner and you’ve spent more than two paragraphs describing how the characters are holding their cups of coffee, just stop. You’ve hit the wall, and you’re trying to drive through it by boring everyone to death. There are times when I know that I need a scene with two characters having a conversation in a diner, but I’m not quite sure how it’s going to play out. In other words, I haven’t figured out the purpose. So, I meander around describing everything just to keep writing, but I end up with miles of nothing. That’s when I know I need to skip ahead to a later scene. Getting the characters into the next predicament can (a lot of times) help me to figure out what should happen before it. Writing what you do know will help you to fill in the blanks of what you don’t know yet. 

2. Work on Something Else. If there is no skipping ahead on this story, you might consider pulling out an abandoned short story or rough draft of another novel. I do this all the time. If you drag your brain through something you haven’t read in a while, it’s like rewiring the synapses. Getting yourself in a completely different world with completely different characters makes you focus on anything other than what you were struggling with in the first story. And then when you come back to that story later, you’ll see what you need to do, clear as day. Almost like it was right there in front of your face taunting you like Road Runner does to Wile E. Coyote. 

3. Go to another creative thing. Writers are creative people, and their creativity is not limited to just writing. Most authors I know enjoy many other creative hobbies. So, when you are stuck in the mire with your story, pick up the guitar or sit at the piano, get the canvas out, or take some artsy black and white photos of your cat (even if he doesn’t want you to—and he, most likely, doesn’t). I can hear you saying now, “but writing is my jam. I’m not good at anything else.” Well, that’s just not true. Everyone has talents that they don’t consider talents. You could bake the most incredible red velvet cake or whip up a mean spinach artichoke dip. Maybe you’re great at knitting socks for dogs or growing tulips. Whatever it is that you love to do—that you lose yourself in—go do that until the writing muse makes her grand entrance again. 

4. Go to the woods. If steps one through three don’t help, the most reliable way to break through a slump is to go outside. Nothing clears out the gray matter clutter better than some fresh air. Go to the nearest park and take a hike. Get lost in the trees, sit and ponder the reflections on the lake—wherever you can go that removes the sounds of civilization from your consciousness (you know those pesky things like cars, phones, televisions, and people). There is nothing better to restore your sense of calm and creativity than communing with the birds. They always have a story to tell, and if you’re lucky, you can hear it. 

A Writer’s Slump is just a dip in the road. You aren’t a bad writer or a failed creative person if you find yourself sitting in the mud puddle every once in a while. But if you are diligent about inviting your creative muse to come back to you, she will. And it probably wouldn’t hurt to have some donuts there for her, too.