Crafting Killer Back Cover Copy

By Lois Winston

---

How do most readers buy books when they’re not searching for a specific title or author? They either scroll through an e-tailer site or stroll around the aisles of a bookstore. Either way, the first thing that will catch their attention is a book’s cover. In a bookstore, the reader picks up a book, flip it over, and reads the back cover copy. On an Internet site, the reader scrolls to the book’s description. 

The primary goal of back cover copy is to act as a tease. If the tease works, the reader flips to the first page or clicks on the sample to read a few paragraphs or pages. If she likes what she’s read, she’ll buy the book. If those first few paragraphs or pages don’t grab her, she continues to scroll or stroll. The back cover copy is the first step in whether a reader decides to buy a book. That’s why back cover copy is so important. It’s meant to whet the reader’s appetite and hook a potential customer. 

Back cover copy should consist of one or more short paragraphs that describe the main plot and main protagonist(s) in a book. If you’ve ever queried an agent or editor, it’s like the section of the query letter that describes your book. Sometimes, an editor may even use the author’s query blurb—with or without a few tweaks—for the back cover copy.

So, what should go into back cover copy, and what should you omit? First, you want to include enough information to pique the reader’s curiosity about the book. That means giving an indication of the overall story arc and the main character(s). Who are these people you’ve written about, and what is it about them that will make a reader want to care about them, their world, their relationships, and their problems?

That sounds like an overwhelming task to accomplish in a few short paragraphs, but it’s quite easy if you rely on GMC—goal, motivation, and conflict. GMC is not just for plotting a good story and creating compelling characters. Nailing down characters’ GMC, provides an author with a toolbox for creating every other aspect of the book—from the query to the synopsis to the novel to the back cover copy.

Step 1: Define Your Main Character

Use a few adjectives and a noun to define your main character. Be specific. These few words will tell exactly who your character is. This gives you a framework from which to work.

For example, in Love, Lies and a Double Shot of Deception the heroine is described as a “poor little rich girl.” The book is a heart-wrenching romantic suspense. Therefore, the back cover copy is crafted to evoke an emotional response in the reader.

In my Anastasia Pollack Crafting Mystery Series, my protagonist is a “reluctant amateur sleuth.” Since mysteries are plot driven, I created back cover copy that speaks to the cataclysmic upheaval in Anastasia’s life which propels her into solving each mystery.

Step 2: Define Your Main Character’s Internal and External Goals, Motivations, and Conflicts

Every book must have a balance of plot and characterization. External GMC speaks to plot. Internal GMC speaks to characterization.

For each of your main characters, answer the following questions: 

1.  What does your character want?
2.  Why does he/she want it?
3.  What’s keeping him/her from getting it?

Do this for both the external (the plot) and the internal (the characterization) GMC. Keep each answer to one sentence. When you’re finished, you’ll have six sentences, three that speak to plot and three that speak to characterization.

Avoid unnecessary description. No one buys a book because the heroine is a redhead. Include setting, occupation, and other specifics only if they’re pertinent to the plot and main characters. 

For example, in Assault with a Deadly Glue Gun, the first book in my Anastasia Pollack Crafting Mystery Series, the back cover copy doesn’t mention that the book takes place in New Jersey because it doesn’t matter. However, it does mentions that Anastasia is a magazine crafts editor. Why? Because Anastasia discovers the murder victim sitting in her cubicle—glue gunned to her chair. If I didn’t mention Anastasia’s occupation, the circumstances of the victim’s death wouldn’t make any sense.

In Love, Lies and a Double Shot of Deception, I don’t mention Emma’s occupation in the blurb because it’s not relevant. I do mention that the story takes place in Philadelphia because the city plays an important role in the story.

Step 3: Define Other Essential Characters

Back cover copy will often, but not always, mention two or three characters because they’re essential to giving the reader an indication of what the story is about. This will vary depending on the genre and plot. Sometimes only one character is mentioned. If other characters play essential roles in your story, repeat Steps 1 and 2 to define their GMC. You probably won’t use all the information on these characters in crafting the blurb, but writing the information out will help you decide what’s important to include and what you can omit in crafting your back cover copy.

Step 4: Voice

The final component of your back cover copy is voice. Describe your book in a voice that matches the voice of your novel. Look at the examples at the end of this article. Love, Lies and a Double Shot of Deception is an emotionally driven romantic suspense, A Crafty Collage of Crime is a humorous mystery. The voice used in each is different. If you haven’t incorporated the voice from your book in your answers to the GMC questions, go back and tweak the sentences. 

It’s important for the reader to be able to determine whether your book is a romantic comedy versus a romantic suspense or a cozy mystery versus a police procedural. You want to meet reader expectation from the very beginning. Readers usually like surprise plot twists, but they don’t want to be tricked into buying a book that purports to be one genre, only to find it’s a completely different genre.

As a side note, cover art should also convey the tone of your book. The cover art and back cover copy should complement each other.

Step 5: Put it All Together

Look at the sentences you’ve created. Depending on the genre, you may or may not use all the sentences you’ve written to develop your back cover copy. Some back cover copy works well as one short paragraph. Most require two, three, or four paragraphs. Choose the sentences that best convey your story. String them together to create your back cover copy, fleshing the paragraphs out with any other pertinent information you believe is essential to hook the reader. Your paragraphs should be tight, concise, and free of unimportant details. Your goal is to make the reader want to flip to the first page of your book to read the opening paragraphs, then head to the cash register or click the Buy Link.

Samples of Back Cover Copy

Humorous cozy mystery:

A Crafty Collage of Crime

Killer Nashville Silver Falchion Award for Best Comedy

Wherever crafts editor and reluctant amateur sleuth Anastasia Pollack goes, murder and mayhem follow. Her honeymoon is no exception. She and new husband, photojournalist (and possible spy) Zachary Barnes, are enjoying a walk in the Tennessee woods when they stumble upon a body on the side of a creek. The dead man is the husband of one of the three sisters who own the winery and guest cottages where Anastasia and Zack are vacationing.

When the local sheriff sets his sights on the widow as the prime suspect, her sisters close ranks around her. The three siblings are true-crime junkies, and thanks to a podcaster who has produced an unauthorized series about her, Anastasia’s reputation for solving murders has preceded her to the bucolic hamlet. The sisters plead for her help in finding the real killer. As Anastasia learns more about the women and their business, a host of suspects emerge, including several relatives, a relentless land developer, and even the sisters themselves.

Meanwhile, Anastasia becomes obsessed with discovering the podcaster’s identity. Along with knowing about Anastasia’s life as a reluctant amateur sleuth, the podcaster has divulged details of Anastasia’s personal life. Someone has betrayed Anastasia’s trust, and she’s out to discover the identity of the culprit.

Emotionally driven romantic suspense:

Love, Lies and a Double Shot of Deception 

Life has delivered one sucker punch after another to Emma Wadsworth. As a matter of fact, you could say the poor little rich girl is the ultimate poster child for Money Can’t Buy Happiness—even if she is no longer a child.

Billionaire real estate stud Logan Crawford is as famous for his less-than-platinum reputation as he is his business empire. In thirty-eight years, he’s never fallen in love, and that’s just fine with him—until he meets Emma.

But Emma’s not buying into Logan’s seductive ways. Well, maybe just a little, but she’s definitely going into the affair with her eyes wide open. She’s no fool. At least not anymore. Her deceased husband saw to that. Besides, she knows Logan will catch the first jet out of Philadelphia once he learns her secrets.

Except things don’t go exactly as Emma has predicted, and when Philadelphia’s most beloved citizen becomes the city’s most notorious criminal, she needs to do a lot more than clear her name if she wants to save her budding romance with the billionaire hunk someone is willing to kill for.

---

USA Today and Amazon bestselling and award-winning author Lois Winston writes mystery, romance, romantic suspense, chick lit, women’s fiction, children’s chapter books, and nonfiction. Kirkus Reviews dubbed her critically acclaimed Anastasia Pollack Crafting Mystery series, “North Jersey’s more mature answer to Stephanie Plum.” In addition, Lois is a former literary agent and an award-winning craft and needlework designer who often draws much of her source material for both her characters and plots from her experiences in the crafts industry. Her most recent release is Sorry, Knot Sorry, the thirteenth book in her Anastasia Pollack Crafting Mystery Series. Learn more about Lois and her books at www.loiswinston.com where you can also sign up for her newsletter and follow her on various social media sites.

The Writer’s Playbook | A Ripe Kumquat

By Steven Harms

---

“Fumble at the thirty-two-yard line! Rod Smith jumped on that ball like it was a ripe kumquat!”

That line was uttered during a radio broadcast of a Detroit Lions home football game. And I’d bet my life savings that “kumquat” hadn’t been used in an NFL broadcast prior and would never be again. The Lions radio color announcer, Jim Brandstatter, made that rather pointed reference to a Lions defensive player recovering the fumbled ball. The idea of a kumquat on a football field conjures up a comedic image. A fumbled football is sort of one itself: as the ball bounces around, players scramble to get it; sometimes they accidentally kick it or refumble it as they frantically try to hold on. In the context of a fumbled football, using a kumquat simile was perfect.

Why did he say it that way? Well, he and I had a weekly challenge when I was working for the Lions. Each week during the season I would give him a word that he had to weave into the broadcast. I wrote it out on a small piece of paper about an hour before kickoff, entered the broadcast booth, and subtly handed it to him. It was our “thing.” If he was able to insert the “word of the game” into the broadcast each week during the season, I owed him lunch. If he missed one game, he owed me the same. As the weeks wore on, I had to get more creative if I wanted to win, and I thought I had him trapped with “kumquat.” The fumble happened in the fourth quarter, no less, of that game. Jim told me afterward he was on the verge of losing but for that fumble.

The point is, using a kumquat as a descriptive simile worked. In fact, it worked very well. Reimagine the utterance if it was a ripe apple, green bean, onion, or ear of corn. Not quite the same for some reason, is it? Or worse, if he stated “like a ripe egg” or “like a noisy kumquat.”

Bad similes are story killers and can take an author’s credentials down a few notches on the reader’s scale. They undermine a reader’s engagement with the story and implant in them a negative distraction that may carry throughout the rest of the book. 

However, a well-written simile can evoke just the right emotion. As a creative tool, it paints a picture that resonates in readers’ minds—good or bad—but it clicks. Similes can be quite powerful if written well and deployed at the perfect intersectional moment. 

A few rules to follow in writing similes (and there may be others):

KEEP THEM LOGICAL

The simile must be logical in comparison with the moment described, and it must have an immediate connection for the reader. If the reader needs to pause to think through the comparison because it doesn’t compute, don’t use it.

USE THEM SPARINGLY

Overuse of anything is generally not an effective strategy. I’ll relate it back to sports. If a football team always runs to the left on first down, the maneuver becomes boring and predictable and unsuccessful. 

STAY WITHIN COMMON KNOWLEDGE

A simile that uses unique or uncommon elements in the comparison can destroy the moment because the reader can’t grasp what it is you’re trying to say. If Jim Brandstatter had said “Rod Smith jumped on that ball like it was a timorous mangosteen!” (a real fruit from Southeast Asia), he may have been fired the next morning, or at least ridiculed for a full week.

STAY CLEAR OF SIMILARITY

When you’re deciding on a simile, ensure the two components of your comparison are different enough to drive home the point. As an example, a sentence that reads “She ran up the hill like an athlete in training” doesn’t give the reader much clarity on what that character was doing, since athletes do run up hills as part of their training regimen. There’s not a lot of separation. Conversely, “She ran up the hill like a wounded deer” creates an image of a frantic person, hobbled by fear as she’s trying to get somewhere fast and out of sight.

Whenever similes are deployed, read them to yourself to see if they’re effective. As an example, one of my characters in The Counsel of the Cunning voices his feeling that what he and his assistant detective are experiencing during their hunt for a missing person isn’t adding up. He amplifies this and says, “it’s like a duck in robin’s nest.” The point being that while a duck and a robin are both birds, their distinctions are profound, and a duck would never, nor could ever, be in a robin’s nest. He instinctively knows something is “just off,” and he uses this simile to make the point. He’s saying a bird in a nest is right, but the type of bird is wrong, or the nest should be in the water and not in a tree. In other words, their hunt is going in a direction that gives him pause, that makes him think something’s amiss, but he can’t quite put a finger on it.

Similes are a great tool to propel a story or a moment or a character description. But they are a unique tool and need to be done with precision if used. Don’t shy away from using them as writers, but be tactical in placing them and intuitive in writing them.