Creating Your Personal and Business Road Map to Success as an Author! – Wrapping Up the Lessons Learned

By Pamela Ebel

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The time has come to talk of many things we’ve covered in the first three articles in this series and wrap them up with string and sealing-wax. 

In Article One, we determined that writing and publishing is a business. Because successful businesses have a concrete list of goals to be achieved, we outlined the skills needed to reach them. The list included 1) learning to avoid the ‘one right answer’ when outlining our career goals, 2) learning to create a structure to keep us on track to achieve those goals, 3) developing ‘situational awareness’ to respond to the impact that time and events have on those goals, and 4) Answering  Five Questions that will help us move forward on the path to writing success. 

Closing out our journey, we’re reminded that lives and career paths are not linear and therefore goals will run into head winds, be impacted by situations that slow us down or stop us completely for a time. Such is life, and if we’re confronted by the need to answer why the sea is boiling hot or whether pigs have wings, the answers to the following questions will help get us get back on the path.

The Five Questions to Answer

1. Who is our target readership?
   Is it large enough to provide a livable income for our personal and business needs? While this seems to go without saying, the impact of events in this day and age make asking and answering this question crucial. Traditional Publishing houses are consuming each other at voracious rates. Small and Independent Publishers are feeling the stresses of a reading public that seems to shift reading habits and preferences rapidly. Self-published authors who found ways to swiftly reach their intended readers are also beginning to feel the head winds as technologies change and readers see more ‘look-alikes’ available in their preferred genres.
   
   This means many readers no longer feel tied to ‘recognized author loyalties.’ It’s like reading tea leaves, yet failure to search the bottom of our cups may lead to a Mad Hatter’s Tea Party and failure.

2. What value does our writing provide the readers?
   Once we decide on the genre(s) and publication platform(s) we plan to use to reach readers, it will be time to determine what our works offer the readers that is different from similar writings. Writers have created virtual worlds to communicate with the readers in ways that feel as though they are ‘personal friends.’ We need to assess the brand we create, study the market place to look for trends that are working, and search for inspiration to create new approaches to support our work. 

3. What is our business model?
   Are we writing in the traditional world with an agent that makes the contacts for us; an editor that is assessing our work and keeping us on ‘deadlines’ and a legal team assessing contracts, copyright issues and other artistic rights? Or are we working with a small press, independent press, university press, or a hybrid of some sort, that don’t always have access to those resources? Or are we creating a self-publishing career where we wear all of the above hats? These models will different revenue streams, pricing strategies, and time and work flow management supports. We need to decide what we can handle and what we need to seek help for.

4. How are we working to build a sustainable business?
   We need to go back to that list of goals we created when we decided to turn writing into a career and tweak them with solutions that answer these questions: What are our strategies for attracting new readers and keeping those who have invested in our writing so far?   Networking strategies? Communication mechanisms, online and in-person? Calendaring and committing to attendance at conferences? Author/reader gatherings? Appearances at Public Events in the communities we live in? We need to remember all of these impact our family and other work obligations.

5. How do we manage the skills sets needed to operate our business?
   There are numerous operational questions that will arise when we begin to write full time. Chief among the early questions are, which computer, printer, and writing programs will fit our needs?                   

It’s at this point we need to look into the various publishing platforms we hope to submit to and publish with. Many online and traditional publishers no longer accept PDF submissions. So, we need to decide if purchasing this program and the supporting program, Acrobat, are necessary. Everyone will have to decide if a Mac of PC is the best set up for them. Depending on whether we plan to work with an agent and traditional publisher, a small press, a hybrid or go the self-publishing route we’ll have to contend with contracts for editing services, formatting services, publication clauses. and the financial decisions that arise. We should consider the possible need for tax professionals and intellectual property attorneys who can assist in avoiding tax and legal pitfalls. Finally, we’ll need to decide whether we should acquire professionals to assist in publicity development.                                                                                                                                    

Looking at the issues above, we’re reminded WRITING IS A BUSINESS! And what we don’t know or choose not to consider can cost us. If we’re willing to take the time to consider the points raised in this series and frame answers that best suit our individual  needs, we can Create Personal and Business Road Maps to Success as Writers.

Good luck to us all!

Creating Your Personal and Business Road Map to Success as an Author!

By Pamela Ebel

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One of the most daunting tasks I faced starting my fifth career, with the intention of becoming a published fiction author, was two-fold:

First, I had to decide on my long term goals. 

Six years later I laugh every time I look at the list -  a) finish my novel and find a traditional publisher and b) arrange book tours while writing book two.

Everyone who has been writing and publishing for any amount of time recognizes the problem immediately – a complete lack of understanding that to be a successful fiction writer it is not enough to create a physical space to write in and carve out the time to use that space to write something publishable.

Like most fiction writers, I had written stories for many years. When I decided to turn to writing as my fifth career, I failed to do a deep dive into the skills and tools needed to create a road map for success. 

Writer groups that I joined spent little time on craft specific discussions and practically no time on the one issue every professional needs to understand. I felt the need to help correct the omission.

I developed an approach to the writing journey that informs my work. I hope this series of articles will be helpful to those who are starting to or currently are making decisions about career goals that will lead to success. 

My journey started at the beginning of the Pandemic. During lockdown I examined writing processes by tuning in to a number of ZOOM presentations offered by writers with different years of experience, writing in different genres, and offering widely divergent suggestions and opinions about what ‘you must do to be successful.’

Watching videos and reading online articles, I realized there was little advice about what we should do before starting a writing career. What was missing from many of those presentations was ‘the notorious backstory.’ ‘Why’ and ‘How’ the presenters got started was glossed over, if covered at all. This led to my second task:

As I worked on understanding the ins and outs of the publishing world it hit me that missing was a clear statement that writing and publishing is a Business! 

Working to learn and hone’s one craft is a part of the Business. Finding groups, conferences, and other resources to assist us in honing the craft is a part of the Business. Learning how traditional publisher operations differ from smaller publishing houses, how those both differ from hybrid publishers, and how being Indie or self-published differs from all the rest is a part of the Business.  

Determining if and what type of legal entities we might need to create is a part of the Business. Understanding contractual obligations and how to relate to agents, editors and other professionals in the publishing world is a part of the Business. Understanding what type of costs and expenses will be incurred is a part of the Business.  We can’t make goal decisions without this information.

Before creating the perfect model, we need to understand that all businesses have one thing in common: a concrete list of the goals to be achieved and the planning skills to make those goals happen.

Those skills involve: a) avoiding ‘The One Right Answer’ when outlining career goals; b) creating a structure to keep on track to achieve those goals; c) developing ‘situational awareness’ to respond to the impact that time and events, both professional and personal, will have on the original career goals and d) being able to answer five questions to understand the business of writing and how to respond to each. 

In this article we consider the first skill: Avoiding  “The One Right Answer” 

Most of our educational experiences teach us to look for the “one right answer.”  It is a “teach to the test” approach that unfortunately does not account for the fact that life is ambiguous and frequently awash with many “right answers” and often “no right answers”. 

So, it is with goal setting. Assuming that the first goal or list of goals is the “one right answer” is a mistake. Most of our personal and professional journeys are not linear. Thinking that the first career goals are set in stone and if not met, or not met exactly as planned, leads us to believe we have failed. 

Learning to recalibrate based on changes in our personal and professional lives will prevent a sense of failure based on “the one right answer.” We will be able to remove stumbling blocks in the original path or create new paths to continue our journeys.  

Taking time to assess the current demands on our personal lives allows us to understand that any goals that create a change in the status quo will have a direct impact on our family and friends.                                       

Ask three questions: What do I want on my tombstone? What do I want to leave to those I love, to those whom I respect and to the world I will leave behind? How will I explain this new career to my family, friends, and acquaintances ?

The answers to these questions will define our personal goals and start us on our journey.  Next, consider the impact the move to professional writer will have on our current monetary and employment obligations. This step is where many writers fail because they have yet to understand that writing is a BUSNESS!

Calculating what is needed to keep up the current standard of living, while adding the expenses required to function professionally allows us to create a budget that responds to these changes.

It may well be that the current standard of living, the time spent with family and friends and on personal activities will all have to be adjusted to accommodate new demands on income and time. 

Learning how to make those adjustments and explain them to those directly impacted is crucial to successful career changes. Securing approval for life altering actions requires us to show that the decisions are based on improving the quality of life for all. Finding ways to garner acceptance and support of the decisions will be explained in the second article -  Creating a Structure to Gain Acceptance of New Goals and learning when to recalibrate those goals based on Changing Circumstances.